The Power of Semantic SEO

I have been testing and studying Semantic Web since 2015 when I first read the fundamental book Google Semantic Search. If you still want to find the file I made in Medium.

But what I want to show is the most recent test I’ve done, this time using two tools that I like very much, I have enough knowledge.

I usually recommend to everyone who is creating a content project and they are WordPress and a plugin called Wordlift.

About Wordlift I already wrote when I said that “ The right tools for semantic SEO are strategies and tactics. “But summarizing for you this plugin analyzes your content and identifies entities ( entities ) and arranges them in four basic categories: Who, What, When and Where. He then automates marking the article he wrote by adding contextual information, with internal links to a semantic vocabulary, which is updated with each new content.

The creation of new entities that will enrich the vocabulary of your website, strengthening its relevance in your market is very simple to be made.

And it was using this strategy: content in WordPress with semantic markup via Wordlift that I got to the result that I now show you!

Case Study: Bezerra de Menezes.

I attend a spiritist house here in my city, Porto Alegre, in the Rio Grande do Sul. I volunteer in the communication area and started to help with the site, which is done in WordPress. Since I have so much experience I decided to help in this area.

That’s when I met the Wordlift people who came up with the idea: cannot I optimize the website of the house using the plugin?

I installed the Plugin and started creating the entities that would make up the semantic domain of the site. I did a little planning and resolved the name “Bezerra de Menezes” for this semantic optimization.

I mapped all the contents already created that could have entities related to Bezerra de Menezes and the Spiritist Center Bezerra de Menezes.

Finding entities, optimizing vocabulary

Most of the work really is optimizing the vocabularies created by the plugin, Wordlift.

The content created for the site is not made by me, there are people who write on it. I just get the content written and, using the plugin, I identify people, places, events, books that are of interest to people looking for a spiritual home and the plugin does the rest of the work.

Through Machine Learning and NLP, the system makes the whole process of making my life easier in optimization.

After that, I enter all the entries that make up the vocabulary of the site and I am optimizing one by one.

I’ve noticed that the richer the entry gets, the better the ranking it will reach. And the example I’m going to give you is exactly that of Bezerra de Menezes:

The Power of Semantic SEO in Bing

This result of a search made in Microsoft’s Edge browser, using Bing, shows the result for the term “Bezerra de Menezes”.

Here the first result is from Wikipedia, for the page that talks about the doctor and spiritist, Dr. Bezerra de Menezes.

And the side Snippet too, using Wikipedia content. Already the second place (pointing to the site), the fourth (with the map to the location), the fifth (with the times and the sixth (with Facebook) are all semantically optimized site.

Let us now go to a search made using Google.

The Power of Semantic SEO on Google

This result of a search done in Microsoft’s Edge browser, using Google Brazil, shows the result for the term “Bezerra de Menezes”.

Note that the first result, as one would expect is also from Wikipedia for the page that talks about Dr. Bezerra. The second, third and fourth results are from Bezerra de Menezes Spiritist Benevolent Society, pointing to the site that I optimized.

The Knowledge Graph on the side also shows results from the Spiritist House. Google is more advanced in using semantically tagged data and therefore shows more data. I did this quest to isolate the influence of my navigation and location on the results.

This result indicates the possibilities of using semantics in all website projects, especially those using WordPress, because of the ease of use of these plugins, which extend the reach of SEO.

The result I showed you was achieved in a short time in a word that does not have much competition and the number of sites optimized for it is few.

But I know the point is proven: The semantic markup of your content is a competitive advantage of your site, for sure.

The Power of Semantic SEO

As you can see, with the correct use of knowledge, planning and strategy can achieve a very interesting result. The investment in WordLift subscription pays off with the addition of new visitors impacted by the results they found in the search.

Of course, you can do some of the work that WordLift does with free plugins, but the construction of vocabulary is manual and several features do not exist.

But what is critical to my test is the validation in practice of semantic SEO.

This work is still at the beginning and new and better results still have to come as the optimization continues.

If you’re interested in tracking the results, follow me on Twitter, Linkedin, or Google Plus.

Formado em Publicidade e Propaganda com 20 anos de experiência em Criação e Gestão de conteúdo digital. Pesquisador da semântica e dados conectados.